NATIONWIDE

Creating a ‘barrier-less’ branch environment that could showcase their alternatives for dealing with transactions and complex financial needs.

 

Scope of works included

Graphic communication / Customer journey design / Environmental concept design / Material & Furniture specification / Roll-out pack / Contractor liaison

 

Background

With the latest technologies in mind, creative themes were developed influenced by classic British motifs such as Herringbone parquet, inspiring an ‘angled grid’ layout.

 

Result

The new configuration allows space to ‘serve, then sell’ by highlighting key facilities such as ATM and online banking modules on the way in. Presenting customers with sales prompts and campaign imagery that become visible as they turn.  It’s now possible for customers to feel more in control of their branch experience with Nationwide.