COFFEE ROOM

SSP has over 130 Pumpkin cafes nationwide that generate their largest revenue. we were asked to review the brand and consider if it should be rationalised, refreshed or rebranded. As a result, a full rebrand was developed.

 

Scope of works included

Brand development / Brand identity / Contractor liaison / Customer journey design / Graphic design / Interior design concepts / Material & Furniture specification / Name generation / Retail guidelines & roll out 

 

Background

Using the name ‘Coffee Room’ generated by Jolly Horn, the rebranding concept was based around a public transport influence alongside a welcoming contemporary look and feel.

 

Result

A graphic identity was developed using simple type and cut out photography, taking influence from travel graphics but with a contemporary twist. In conjunction, the interior aspects of the brand were developed. A dark parquet floor with tiled walls and the green-grey paint finish was set off with the vibrant frames of the retro tubular seating featuring the secondary brand colours.